Best Mother's Day Gift Ever in the History of the World

I just received a pitch that is far too awesome not to reprint verbatim.

Pamper yourself or your mom with the comfort she deserves this Mother's Day
Hi Liz, 
Life moves too quickly. Help rejuvenate your mom with a day at the spa, indulge her with chocolates and flowers, help her relax and slow down from her fast-paced world full of deadlines, commitments and obligations. And help her be more comfortable with Replens, A Long Lasting Vaginal Moisturizer.

We all know how busy a mom’s life can be but this Mothers Day take time to educate your mom about the treatment options available for vaginal dryness. Nearly every woman will experience vaginal dryness sometime in her life, oftentimes making even daily activities unbearable. It is most often associated with the normal decline or fluctuation of the female hormone estrogen. This fluctuation can be triggered by childbirth, breastfeeding or menopause. Dryness can also be caused by stress, certain medications, or excessive exercise.

This Mothers Day take time for yourself or time to educate a woman you love about vaginal dryness and Replens!  

I wonder if I can somehow get a picture of Wil Wheaton pampering his mother with a long-lasting vaginal moisturizer?

Boy does that sound all kinds of wrong.

Edited to add: The pitch makes the NY Magazine Approval Matrix in the coveted lower left corner, after hitting Gawker, Media Bistro and a New Hampshire radio station. Congrats Replens, you've gone viral!


Blogger Jess said...

OMG! I have so many comments about this, but really, there are no words.

4/5/11, 5:14 PM  
Blogger Denae said...

OMGosh, why didnt I think of this? Working in marketing I should so be able to tie air conditioning (my business) in with this. Maybe something like, "You forgot to pamper your mom, make sure the A/C is working to keep her cool and not going all crazy on you. Nothing is worse than a hot, mad momma."

4/5/11, 5:16 PM  
Anonymous theavasmommy said...

THANK GOD! I can't tell you the number of hours I've spent worrying that my mother's vagina was so dry that it might be causing her discomfort.

4/5/11, 5:16 PM  
Anonymous The Dalai Mama said...

OMG--I am so glad that I had swallowed my drink before I got to the vaginal dryness part--really who talks to their mom about vaginal dryness? I certainly don't and I certainly don't need my kids bying me lube....hilarious.

4/5/11, 5:18 PM  
Blogger Issas Crazy World said...

Did you see the support group on Twitter for this pitch?

Personally I'd like therapy and a cookie now. For even reading the dam thing. *shudder*

4/5/11, 5:19 PM  
Blogger Liz@thisfullhouse said...

Dear Mom,

Have I told you that I love you, or about vaginal dryness, lately?

Happy Mother's Day!

4/5/11, 5:29 PM  
Blogger Backpacking Dad said...

This sounds like am very impleasure product. Thinks for sharing this informations with our readers.

4/5/11, 5:29 PM  
Blogger Erin said...

Dear Mom,
This year for Mother's Day, I wanted to give you gift of a moist vagina. Dad can thank me later.

AHHHHHHHH!!!!! What???!

4/5/11, 5:29 PM  
Anonymous Crunchy carpets said...

Think about the poor bastard who had to write that

4/5/11, 5:31 PM  
Blogger Liz@thisfullhouse said...

Great, now I have to go the bathroom, thanks!!!

4/5/11, 5:37 PM  
Anonymous Beta Dad said...

I'm so glad my mom doesn't have a vagina.

4/5/11, 5:57 PM  
Blogger Rachel said...

Oh my holy hell.

Also -- beta dad's comment -- laughing and snorting out loud :)

4/5/11, 6:12 PM  
Blogger Sarahviz said...

Got this exact pitch today and immediately tweeted about it. Was dying!

4/5/11, 6:17 PM  
Blogger Elaine A. said...

OMG!! I got this today too and I saw "vaginal dryness" and IMMEDIATELY hit delete! WOW.

I think I'll stick with a nice wallet or some flowers... ;P

4/5/11, 6:20 PM  
Anonymous PopMommy Pam said...

I almost spit out my water. Classic.

4/5/11, 6:29 PM  
Blogger Jaci said...

Wait. Was this like a time share pitch or something? Like, you take your mom to the spa and after the mani/pedi everyone files into a conference room for a Power Point Vagina Presentation?

4/5/11, 7:13 PM  
Anonymous roo said...

"This fluctuation can be triggered by childbirth, breastfeeding..."


Sorry I dried out your vagina, Mom.
This oughta fix it.
Happy Mother's Day!

--I think my presentation needs some work...

4/5/11, 7:37 PM  
Anonymous Dorf's Daughter said...

As your real life biological mother, I can say with all honesty, "Better to send me your hand print on a piece of green clay." It was my favorite by far!

4/5/11, 7:50 PM  
Anonymous RookieMom Whitney said...

When I got this pitch, I thought about how frustrated I will be when I "quit" this "job" and move on in life, but continue to have my inbox dominated by insanity.

Hmmm. I'm just realizing that maybe blogging like a gang and there's no way out.

4/5/11, 8:22 PM  
Anonymous Redneck Mommy said...

For once I have no words. Thinking about my mother's dry vagina tends to shrivel up my brain.

4/5/11, 8:35 PM  
Blogger karen said...

Between this and the new Kotex design-your-own maxi pads contest, it's been a banner day for lady-parts marketing.

4/5/11, 8:41 PM  
Blogger Mom101 said...

Hey wait, maybe this is a ploy to stem overpopulation around the world - think of your mother's dry vagina and you'll never want to breed again.

4/5/11, 8:42 PM  
Blogger Fairly Odd Mother said...

OMG, the comments to this post, along with the letter itself, have me weeping with laughter.

4/5/11, 8:54 PM  
Blogger Mom101 said...

You are all too funny!

Roo, you can write my greeting cards anytime.

4/5/11, 9:04 PM  
Anonymous Hi, I'm Natalie. said...

I do not EVER want to see Wil Wheaton pampering his mother with a long-lasting vaginal moisturizer. EVER. EVEREVEREVER.

That is all.

4/5/11, 9:36 PM  
Anonymous Stephanie Smirnov said...

I am a fly on the wall of the conference room where vaginal lubricant marketers and their PR team are brainstorming. And i hear them saying nonsensical things like, let's invite bloggers to engage their mothers in intimate woman-to-woman dialogue about this issue, and by doing so inspire their readers to do the same. And the next thing you know, we'll have created a movement where consumers are talking about vaginal dryness, and passionately engaging in cultural conversations around vaginal comfort. These conversations will be, uh, sticky. And, uh, shareable.

4/5/11, 9:37 PM  
Blogger Mom101 said...

Oh Stephanie, the sad thing is, we have both been a fly on the wall in those kinds of meetings. All you can hope for is that one person--just one single person with any authority--stops the session along the way and says, "are you fucking kidding me?"

4/5/11, 9:42 PM  
Blogger TKTC said...

Danielle sent this around to all of Digital when this gem hit her inbox this morning. We were a mess of laughter and blushing. I'm sticking with a new teapot.

4/5/11, 10:23 PM  
Blogger Marinka said...

Aren't you worried that your mom's surprise will now be ruined?!

4/5/11, 10:31 PM  
Blogger Jennifer Lee Photography said...

This comment has been removed by the author.

4/5/11, 10:45 PM  
Anonymous Jennifer Lee said...

WOW! What a treat - from someone who doesn't get pitched anything - it's so fun to see what a perfect pitch really sounds like! I'll take two!!

4/5/11, 10:47 PM  
Anonymous Scott said...

I would comment on the inappropriateness of such an ad (seems like nothing's "sacred" these days), but I'm laughing too hard!

Seems like a good Valentine's Day gift, instead--though not for your mother!

4/6/11, 12:03 AM  
Anonymous IzzyMom said...

I actually feel a little bit sorry for the person charged with trying to create some buzz around this product but I thank both of you for a much needed laugh on a really bad day.

4/6/11, 12:38 AM  
Blogger sarah doow said...

I'm so relieved my Mum only wanted some Cadbury's mini creme eggs for Mother's Day.

4/6/11, 5:52 AM  
Anonymous Jodi - Mom's Favorite Stuff said...

I got that too - I actually thought it had to be an April Fools joke. I mean seriously?

4/6/11, 6:24 AM  
Anonymous Kami said...

Hahaha...but does it work? My vagina has been feeling a bit dry lately...

4/6/11, 8:08 AM  
Blogger Muskrat said...

This comment has been removed by the author.

4/6/11, 8:41 AM  
Blogger Muskrat said...

This is how I spend every Mother's Day. Not sure why this seems so strange to the rest of y'all.

4/6/11, 8:42 AM  
Anonymous The Mother Tongue said...

*jaw drops*

So wrong. So very, very wrong.

4/6/11, 9:55 AM  
Blogger Kim Moldofsky said...

Some of us were joking about the pitch on Twitter without ever revealing the exact pitch. We just *knew* we were talking about the same thing. OMG- the MomBloggerBorg is real!

4/6/11, 10:17 AM  
Blogger Kelley said...

I want to comment. I just don't know what to say.

So here's me, laughing. And cringing. And remembering the old "Mom, do you douche?" commercials with a mixture of pain and fondness, like I'd been let in on some bizarre secret that I didn't understand. And didn't really want to.

4/6/11, 10:30 AM  
Anonymous Andi said...

I think you could do a whole blog devoted to bad pitches.

4/6/11, 11:14 AM  
Blogger Jaelithe said...

I was going to make some comment about how sometimes even the best comedy writer can't do much to improve upon reality.

But then I saw Roo's comment. AFTER I had decided it was safe to start drinking my chai again, no less.

I am so forwarding this post to my mom.

4/6/11, 11:16 AM  
Blogger Mom101 said...

Andi there is one:

Bad Pitch Blog

4/6/11, 11:35 AM  
Anonymous Beth Harte said...

This is why PR people need to understand marketing (and vice versa).

I think I am more offended by the lack of demographic understanding.

Would love to know who the agency is.

4/6/11, 12:25 PM  
Blogger David said...




There's that.

Friends don't let friends drink and pitch bloggers.

4/6/11, 1:18 PM  
Blogger Elisa @ Globetrotting in Heels said...

As if my mom wasn't in denial enough about being in menopause - let's see how she reacts when I follow their advice and give her that for Mother's Day:
"here mom, this is against vaginal dryness! What a thoughtful daughter I am!"


4/6/11, 2:10 PM  
Blogger Amber said...

Oh. My. God.

The unintentional hilarity is awesome.

Also? I am NOT, under any circumstances, discussing vaginal dryness with my mother. And I hope my kids have the same good sense when it comes to me.

4/6/11, 2:39 PM  
Anonymous Danielle Friedland said...

Liz, ever think that this was their MO all along? Send a spit-take ridiculous pitch in the hope that it would go viral?

On second thought, no. They're not that savvy.

4/6/11, 3:01 PM  
Anonymous thegirlfriendmom said...

Let's not be too quick to judge ladies. We've all heard the expression, "Like mother, like daughter."

4/6/11, 3:40 PM  
Blogger Liz said...


Yeah. I'm speechless.

4/6/11, 5:21 PM  
Anonymous Anonymous said...

It's Mother's Day already???

4/6/11, 5:57 PM  
Anonymous Susan said...

Thank God I was sitting down when I read this! I laughed so hard I cried. I laughed so hard I had trouble breathing. I laughed so hard my dog started barking at me because I scared her! If my Mother was still alive I'd send this to her for the shock value alone :)

4/6/11, 6:21 PM  
Blogger Aimee Greeblemonkey said...

And I thought the liquor pitch I got was bad (suggesting I give it to MY mom). That made me spit at my screen.

4/6/11, 6:47 PM  
Anonymous No you didn't! said...

Maybe they should have pitched the licquor in with the Replens pitch... together they could have achieved...

Nevah mind!!!

4/6/11, 7:41 PM  
Anonymous Jenn @ Mommy Needs Coffee said...

I got that one, too! First, WTH? I never wanted to know about my mom and her vaginal dryness just like I never wanted to walk on a beach with her and discuss feeling fresh like a summer meadow due to my douching habits.

"Dear Mom,
I sure do miss you! If only you were still here so I could talk to you about vaginal dryness. Dad told me to stop.

4/6/11, 8:58 PM  
Blogger Jenny, the Bloggess said...

I am actually physically ill that I didn't get that pitch. My God, it's like they were asking to be skewered. I mean, if they weren't so damn dry, that is.

4/6/11, 10:20 PM  
Anonymous rajean said...

Vag pitch gone viral. Ick. Exec who let this slip through approval clearly was dippin' their brain in the creamy goodness or too buzzed to notice. Get ready for the next pitches - inflatable dolls for dads for father's day, vibrators for moms for Christmas.

I feel I must wash my hands now. Or gargle. Or both.

4/7/11, 12:10 AM  
Blogger Lucretia said...

This certainly made the rounds!
You have to wonder who approved that copy. Surely that was the joke copy that wasn't supposed to go out, but did.
Okay, yeah, I know - some pitches are just really this bad.

4/7/11, 12:11 AM  
Blogger Amy M. said...

Can I get some kegels with that? Baaahhaaahaaa! :)

4/7/11, 8:49 AM  
Blogger Table4Five said...

I got this pitch too, I just deleted it because I couldn't think of the right words to explain why it was so wrong. HAPPY MOTHER'S DAY, HERE'S SOME LUBE FOR YOUR VAG. gaahhhhhhh.

4/7/11, 12:48 PM  
Anonymous Renee said...

Shut up!

4/7/11, 1:50 PM  
Blogger kwr221 said...

we need a "like" button for some of these comments!

4/7/11, 8:01 PM  
Blogger The Mommy Therapy said...

Good Lord, it's just so wrong.

4/7/11, 10:01 PM  
Blogger Laura said...

Soon we'll be hearing about VD during prime time. The comments are fabulous- I am teary eyed, missing my mom who loved tasteless jokes.

4/8/11, 12:53 AM  
Anonymous SarahButtonedUp said...

OMG! Have no words...

Reading this reminded em of why I ran from Madison Ave screaming! Thx for the hilarious post

4/8/11, 9:33 AM  
Blogger Allison said...

I laughed out loud, and good too, reading this post and then all the comments! True hilarity!

4/8/11, 11:53 PM  
Blogger The Martin Family said...

I'm guessing it's the same crazy people who created the creepy Burger King guy.

Forwarding this to my mother now...I'm a concerned daughter, ya know! Bwahahahaha!

4/9/11, 1:36 AM  
Blogger Danielle-Marie said...

Ew. Just ew. That's the only word I can find for this.

Oh, and also that if I approached my mother with "the best mother's day gift ever in the history of the world" she'd probably back hand me. Or I at least hope she would.

4/10/11, 5:23 PM  
Anonymous Anonymous said...

Wow..What were they thinking? Can't imagine what they're thinking up for Father's Day. Ahh, the pressures of PR.

4/12/11, 12:26 AM  
Blogger Christine said...

Oh man, hilarious! This made my day. I feel bad for the intern that pitched this. I wonder if he/she is still with the PR agency?

4/27/11, 10:21 AM  
Anonymous Anonymous said...

I sure hope my three teenage boys aren't concerned enuf about this issue to buy lube for me.....gees, I cringed even typing that!

5/8/11, 2:42 PM  

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