Sex! Innuendo! Product Placement!

Last week I received a sample of KY Sensual Mist Personal Lubricant--yeahhh, baby--that was sent to me by a fancy fancy PR firm so that I might write about it and help create some buzz. Because, you know, I'm just that influential. One word from Mom-101 and women everywhere drop what they're doing, leave their cookies to burn, abandon their children, and flock to their local drugstores. In other words, KY couldn't afford Susan Sarandon, and Christine Lahti had a prior committment.

Here's a quick analysis:

The name: I could not for the life of me remember it. I kept saying to Nate, "Hey baby, we have to have KY sex for my blog. Go get that Happy Rainbow stuff."

"Happy rainbow?"

"Vanilla mist. Raindrop surprise. Summer Fog. Something that sounds like a douche. Go get it?"

The product descriptor: "Personal lubricant." I question this. I mean, is there any lubricant that is impersonal? Like a lubricant you apply through a glory hole in the bathroom wall of a Christopher Street bar or something? Ew, I just went a little too far there, didn't I.

The functionality: Okay noooooow I understand why it's called Sensual Mist. You spray it. Like you would a sticky lock, or a germy bathroom. And that makes a mist. The whole process is a little mechanical, if I may say so. Or as Nate put it, "I get it. When you lube up, your hand gets all goopy. So they're just trying to take the goopy hand out of the equation." In other words, it's for couples who don't want to actually touch each other.

I can just imagine who they recruited for their focus groups. What I would have paid to be behind that 2-way mirror, and not just for the free MnMs.

The verdict: I'm so so so sorry fancy PR agency, but I have to give the product a 6. We like our, er, relations...just a little more slippy slidey than the water-based KY Sensual Mist allows. And Nate gave me permission to mention that it works better for two than it does for one, if you catch my drift. So you lose that dual-use that's so integral to our purchase decision in this category.

But on the upside, the packaging is convenient for travel, and sometimes it is nice to have a goopy-less hand option in the personal lubrication department. Besides, it was worth it just to have Nate put the baby in the playpen and hear him say, "sorry sweetie, this will just be a few minutes. It's mommy's research for work."

Heh.